The Mac turned 40, putting Apple's longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it's been for decades. While (its own) smartphones have chipped and undercut PC revenues for Apple, it follows years of growth and a major milestone for personal computers: the introduction of Apple Silicon. But before all that, let us take you on a journey through Macintosh, Macs, MacBooks and more, with Nathan Ingraham… who has also turned 40. Google's latest Pixel phone update adds new AI tools and a working thermometer You can get these reports delivered daily direct to your inbox.

The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple's longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it's been for decades. From a revenue perspective, Mac sales declined precipitously in 2023, but that came on the heels of four years of growth that was likely the product of pent-up demand for an improved Mac lineup. In 2020, Apple finally started delivering on that, thanks in large part to Apple Silicon arriving in the Mac, ushering in the era we're in now. While the Mac was on shaky ground prior to Apple Silicon, it would now be pretty silly to suggest the Mac won't make it to its 50th birthday.